What’s the story behind Ashani and what does the name mean?
Ashani was created by Michelle Adebusoye as a tribute to her mum’s killer fashion sense and timeless style. The name "Ashani" means "to pick, to have," and it perfectly captures the brand’s vibe of curating luxe, standout fashion pieces that are all about elegance and sophistication.
What’s the mission of Ashani Styling?
Ashani Styling, launched in 2022, is all about offering personalised, bespoke fashion experiences. Whether it’s for brides, special events, or brands, the goal is to make every moment unforgettable with a unique blend of class and individuality. Ashani’s mission? To make sure every client feels like a star, dressed to perfection and truly seen.
When did Ready-to-Wear by Ashani drop, and what’s the vibe?
Ready-to-Wear by Ashani made its debut in 2020. It reflects Michelle Adebusoye’s personal design philosophy—think timeless elegance, expert craftsmanship, and a fresh, contemporary feel. This collection is all about pieces that never go out of style, becoming those key wardrobe staples you’ll love forever.
What’s The Ashani Collective and what’s its goal?
The Ashani Collective is the latest chapter in the brand’s journey, spotlighting curated collections from some of Africa’s most talented designers. It’s here to connect the diaspora with African fashion by blending rich cultural heritage with modern designs. The goal? To take African creativity global and bridge the fashion world between continents.
How does Ashani’s story influence its collections?
Ashani’s roots, which are grounded in a legacy of grace and style, flow through everything the brand does. From the personalised touch of Ashani Styling, the forever-in-style pieces of Ready-to-Wear, to the bold celebration of African fashion in The Ashani Collective—it’s all about honouring heritage while embracing contemporary fashion.